'Swap n Share' Sandwiches with Billy Ray Cyrus and Hellmann's Mayonnaise

by - 8/20/2009 07:02:00 AM

Who doesn’t like a good sandwich? I know I do. But what if you wanted something different today instead of what's usually in your lunchbox? All kids know about the sandwich "swap"!

I was invited by Maria Bailey to learn how Hellmann’s and Billy Ray Cyrus has teamed up to put a spin on a favorite childhood ritual.

Hellmann’s and Best Foods Mayonnaise have teamed up with musician and actor Billy Ray Cyrus to encourage people of all ages to join the virtual Sandwich Swap ‘n’ Share program to support Feeding America, the nation's leading domestic hunger-relief charity. For every sandwich created on Hellmann’s page on Facebook, Hellmann's and Best Foods will donate 7 lunches to Feeding America.

Creating a sandwich will automatically enter participants for a chance to win a $250 grocery store gift certificate. And for every friend on Facebook that you share your sandwich with, Hellmann’s will donate an additional 7 lunches to the charity.

In addition to the Facebook application, fans of Billy Ray Cyrus can participate in an eBay charity auction presented by Hellmann’s and Best Foods where the highest bidder will win the opportunity to swap a real life sandwich with Cyrus backstage just before his concert in Niceville, Florida. All of the proceeds from the auction will also support Feeding America.

The virtual Sandwich Swap ‘n’ Share is part of the “Hellmann’s Build the Perfect Sandwich” campaign, through which Hellmann’s and Best Foods embarked upon the second year of its partnership with critically acclaimed chef, restaurateur, author and TV personality Bobby Flay to show America how to build the perfect sandwich for any occasion, mood or personality.

The program features an interactive site with a “sandwich recommender,” which requires visitors to answer six simple questions that measure current mood, habits and what’s happening in their lives and then recommends the perfect sandwich recipe. The site also includes several recipes that offer a “twist” to everyday favorites like the cheddar-apple ham and cheese sandwich and the avocado tuna melt.

I just love it when two things I enjoy...eating and helping others...can be combined in such cool new ways. I've already done my part to help Feed America donate 7 lunches by creating my sandwich via facebook. Now it's your turn. Bon Appetite!

To learn more, visit - www.buildtheperfectsandwich.com

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