Playskool & Sesame Street Toys Hasbro Preview Event

by - 3/30/2011 07:10:00 PM

Recently I attended a Hasbro event to celebrate the new partnership between Hasbro and Sesame Street. If you read this blog for a bit you know we're big Sesame Street fans so I was SUPER excited to also get a first look at all NEW Playskool Sesame Street products. Did I mention that Elmo and Cookie Monster was also there?

Hasbro Sesame Street Preview
Hasbro Sesame Street Preview

Hasbro’s iconic PLAYSKOOL brand kicked off its partnership with Sesame Workshop, the nonprofit educational organization behind Sesame Street, with an extensive array of toys and games featuring a fresh perspective on favorite Sesame Street characters including Cookie Monster, Abby Cadabby, Elmo, Big Bird, Ernie, and more bring their unique personalities to this colorful collection of innovative and engaging playthings.

Hasbro Sesame Street Preview
Hasbro Sesame Street Preview

Sunny days are ahead for playful toddlers with this exciting line up of Sesame Street toys from the PLAYSKOOL brand! From cuddly plush and cute figures to learning and developmental toys, the colorful variety of Sesame Street themed playthings is sure to thrill kids and parents alike. Here is list of just a few items I saw, learned about and of course tried to play with :)

The 2011 SESAME STREET product line includes:

(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $69.99/Available: Fall 11) IRock out with the new LET’S ROCK ELMO! Dressed in a concert style tee, Elmo takes the stage singing and making music- and preschoolers can too! Elmo comes with his very own microphone and two instruments – a tambourine and a drum set. Preschoolers can choose which instrument Elmo plays, and he magically recognizes which one you give him. Kids can also play along on Elmo’s instruments- they’re perfectly sized for little hands!

(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 11)
Feed cookies’ to this adorable plush Cookie Monster and watch as he counts out loud and happily gobbles them up. Retrieve the “cookies” from his backpack to start the fun all over again! Includes 3 cookies.

(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $19.99/Available: Fall 11)
So much learning fun with your TALKING PLUSH PALS from Sesame Street! Simply press Elmo, Ernie, Big Bird or Abby Cadabby’s tummy to hear them talk, count and even sing about their favorite things. Ernie sings all about numbers, Elmo sings about colors and shapes, Big Bird sings about letters and Abby Cadabby sings about rhyming!

(PLAYSKOOL/Ages 2 years & up/Approx. Retail Price: $14.99/Available: Fall 11)
Abby Cadabby loves to explore the magical world around her. Join her on an adventure with her light up, multi-color wand. Requires three “AAA” batteries, included.

(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 11)
This playset includes all of the major icons from the show including Hooper’s Store, 123 Stoop, Big Bird’s nest, Oscar’s can and more! Included with the playset are cute, chunky Elmo and Cookie Monster figures and a fun “slidewalk” where characters can “walk” up and down the street. The convenient set easily folds in half and has a carrying handle on top.

(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $14.99/Available: Fall 11)
All aboard the SESAME STREET SCHOOL BUS for a fun ride to school. There is room for up to three characters (sold separately) and Bus driver Count Von Count turns and greets each passenger as they get on. Included with the bus is a Back-to-School Elmo figure.

(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $9.99/Available: Fall 11)
Oscar’s got some serious recycling to do and Grover has a rescue mission to accomplish with his Fire Truck. Each vehicle comes with a character and room for one additional figure (sold separately) to ride along on the adventure! Each sold separately.


(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $14.99/Available: Fall 11)
Even a grouch needs to learn his shapes and colors! OSCAR THE GROUCH SHAPE SORTER comes with a variety of colorful different shapes to be sorted into Oscar’s can. Lift Oscar up to make the shapes spill out and start the fun all over again.


(PLAYSKOOL/Ages 2 years & up/Approx. Retail Price: $29.99/Available: Fall 11)
Your child can place a block in Elmo's hand and watch as he comes to life - he'll be so excited to tell them about his favorite letters which are all on the blocks. You can also push a button for question mode. Elmo will ask your preschooler to locate a certain block through letter sounds and picture hints. Elmo’s features over 175 fun questions, facts, and phrases and he sings two songs. Includes 7 blocks with letters from A-Z.

I also toured the Hasbro showroom a day before it officially opens and check out their full 2011 lineup of products from brands such as Easy-Bake, My Little Pony, FurReal Friends, Nerf, Scrabble and many more. Look out for my blog covering those toys in the next few days.

All items available at most major toy retailers nationwide and on

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  1. So, have you heard of any new toys coming out? LOL - great coverage of some really cool toys! :)

  2. I wish they would have had these toys out years ago because my boys and I are HUGE Sesame Street fans. I know they would have loved the playset. I also like the COUNT ‘N CRUNCH COOKIE MONSTER. Looking forward to its release, since I'm sure my niece would love it :)

  3. Sesame street characters are really cute, they're all pretty and adorable.