Meeting Savvy Auntie at SheSpeaks "She’s Connected” Event

by - 6/16/2012 04:37:00 PM

Recently Women's Marketing Inc. and SheSpeaks held an event at the SheSpeaks’ NYC Office to share the results for "She's Connected" a recent study which polled more than 15,000 women from the SheSpeaks community, including authors and bloggers who share insights on women and social media.

SheSpeaks Shes Connected Event

After the presentation and panel discussion I had the chance to meet with Melanie Notkin of “Savvy Auntie”. I wanted to know how Melanie dealt with it when her private intimate online community of "Aunts" and other non moms became so well know.

I explained to Melanie that I also have a online community but I'm afraid once the community becomes successful, I'll lose the intimate connection. Melanie told me not to be afraid! Once you found your voice you have to use it and take things to the next level. You'll find your way to keep connected no matter how successful you become. How sweet of her to take the time to chat with me

SheSpeaks Shes Connected Event

Also on the panel were other influential bloggers who shared tips and answered questions about their blogging success. The panel was moderated by Lauren Drell of Mashable and panelists include:
  • Stacy Geisinger, founder and blogger, StacyKnows
  • Kristen Hess, food stylist and photographer, and founder of The Artful Gourmet
  • Melanie Notkin, author of “Savvy Auntie”
  • Nichelle Pace, founder and chief fashionista, STYLEMOM
  • Alexis Wolfer, founder and editor-in-chief,

SheSpeaks Shes Connected Event

One of the key takeaways for me from what the bloggers shared is that social media IS about being social. We each have to use the different social media tools to connect with readers. This takeaway lead back to some of the original points from the "She's Connected" study presentation.

Social Media Empowers Women

Women report that social media is a positive force for good that connects various aspects of their often fragmented and busy lives. Social media helps women integrate disparate roles and relationships and stay in touch with others. This positive view contrasts with concerns of social critics such as psychologist Sherry Turkle and author Lee Siegel that social media is dangerous, distracting, or alienating.
  • Almost three-quarters of women say they use social media to connect different parts of their lives.
  • Thirty percent say they are more social in real life thanks to social media.
  • Women are more likely to report that they are “delightfully in touch and in tune” than “overstimulated and over-accessed,” thanks to social media.
Please Note: I was invited as media to this event. No compensation was received. Views expressed are always 100% my own.

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