Johnson's Baby CARES Launches eCards to Encourage Moms Everywhere

by - 5/02/2013 06:10:00 AM

A few weeks ago I attended the Mom Mixer Event and stopped by the JOHNSON'S Baby for a fun card making activity.

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The JOHNSON'S Baby representative explained that for every Care Card made and sent JOHNSON'S Baby will donate $1.00, benefiting Save the Children programs. I thought that was such a great idea!

Then recently I learned about the launch of JOHNSON'S Baby Care Cards, an e-card digital platform helping to brighten the days of moms across the country by sharing cheerful messages of encouragement. These cards also raising funds for the global children's humanitarian organization, Save the Children.

Just in time for Mother's Day, celebrate special moms in your lives and reassure them of a job well done by creating a personalized digital Care Card on Facebook, by visiting

For every Care Card sent, shared or 'liked' JOHNSON'S Baby will donate $1.00, benefiting Save the Children programs such as Early Steps to School Success, an early childhood education initiative. The Early Steps program works with more than 10,000 children, parents and caregivers annually to help provide a brighter future through early childhood education.

"JOHNSON'S Baby understands that every mom, no matter her situation, could always use encouragement," said Ivy Brown, Marketing Director, JOHNSON'S Baby. "We also recognize that positive reassurance throughout the early years of motherhood is essential to both mom and baby's well-being. By sending a JOHNSON'S Baby Care Card, you can share valuable words of encouragement to a worthy mom in your life, and also help raise funds for Save the Children's early childhood education programs."

"Save the Children is grateful for the critical support mothers and children have received through our partnership with JOHNSON'S Baby CARES," said Carolyn Miles, President and CEO of Save the Children. "This collaboration enables us to provide thousands of moms with the skills and tools they need to ensure their children have a fair chance at a brighter future."


For more than 100 years, JOHNSON'S® Baby has been a trusted partner to moms and babies. In 2012, JOHNSON'S Baby established the JOHNSON'S Baby CARES charitable platform to help ensure that every baby has a healthy and happy start through educational and social initiatives, product donations and financial support. As part of this platform, the makers of JOHNSON'S Baby products alongside parent company Johnson & Johnson have made a multi-year, multi-million dollar contribution to Save the Children that will help create and sustain key initiatives and programs dedicated to improving the health of moms and babies worldwide.

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