How Colgate's MAGIK Toothbrush & AR App Teach Oral Hygiene

by - 4/10/2020 02:23:00 PM

To help teach children correct brushing techniques, Colgate® has partnered with Kolibree to launch the Colgate Magik Toothbrush Kit – which uses Augmented Reality to give children a fun, new brushing experience.

With The Colgate Magik Toothbrush Kit (for ages 5 and above) children can play augmented reality games, fight cavity monsters and claim Magik Brushing Masks, all while brushing.

The Colgate® Magik toothbrush works in four simple steps:

  1. Download the Colgate Magik app
  2. Attach the MagikTM Connector to the toothbrush. This transforms the toothbrush into a game controller, to visibly track position, speed and orientation in real-time; all by using just the camera on your smartphone or tablet and the Colgate MagikTM app
  3. Place your phone onto the holder
  4. Open the app and start playing and exploring new worlds

Using the parent’s dashboard, you can review the feedback and get guidance on how to improve your child's brushing performance. The Magik Check Up provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time.

The Colgate Magik toothbrush kit powered by Kolibree, contains an extra soft Colgate Kids 5+ Manual Toothbrush, a mobile phone holder and a Magik Connector. Once your child’s manual toothbrush needs replacing, simply replace it with another Colgate Kids 5+ manual toothbrush to continue enjoying the Colgate Magik.

The Colgate Magik toothbrush retails for $17.99. SPRING SALE! 20% Off ALL Products. Use Code SPRING-20 and is available now on or on

The Colgate Magik app is free and available on iOS and Android via the App Store and Google Play.

To learn more, visit -

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